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Carlill v Carbolic Smoke Ball Co [1892] EWCA Civ 1 - case study
Dec 22, 2022
Carlill v Carbolic Smoke Ball Co [1892] EWCA Civ 1 - case study

Court: Court of Appeal (Civil Division) Judges: Lindley LJ, Bowen LJ, and AL Smith LJ Date Decided: 8th December 1892   Facts The Defendant, the Carbolic Smoke Ball Company of London (Defendant), placed an advertisement in several newspapers on November 13, 1891, stating that its product, “The Carbolic Smoke Ball”, when used three times daily, for two weeks, would prevent colds and influenza. The makers of the smoke ball additionally offered a 100£ reward to anyone who caught influenza using their product, guaranteeing this reward by stating in their advertisement that they had deposited 1000£ in the bank as a show of their sincerity.  The Plaintiff, Lilli Carlill, bought a smoke ball and used it as directed.  Several weeks after she began using the smoke ball, Plaintiff caught the flu.  Thereupon, her husband wrote a letter for her to the defendants, stating what had happened, and asking for £100 as promised in the advertisement. They refused and this action was brought in court before Hawkins J. and a special jury. Arguments were heard on both sides and finally, the verdict was given in favor of the plaintiff. However, the defendants appealed.   Issue Whether the language in Defendant’s advertisement, regarding the 100£ reward, was meant to be an express promise or, rather, a sales puff, which had no meaning whatsoever.   Judgement The Court of Appeal unanimously rejected the company’s arguments and held that there was a fully binding contract for £100 with the plaintiff Among the reasons given by the judges were -  That the advertisement was a unilateral offer to the entire world The satisfying conditions for using the smoke ball constituted acceptance of the offer. That purchasing or merely using the smoke ball constituted good consideration, because it was a distinct detriment incurred at the behest of the company and, furthermore, more people buying smoke balls by relying on the advert was a clear benefit to Carbolic That the company’s claim that £1000 was deposited at the Alliance Bank showed the serious intention to be legally bound. The appeal was dismissed unanimously by all the judges and the plaintiff finally received compensation of £100. She lived to the ripe old age of 96. She died on March 10, 1942; according to her doctor, principally of old age. There was one cause noted for influenza though. Mr Roe, the owner of Carbolic Smokeball Co., continued with his aggressive marketing. This time he increased the reward to £200 following the loss of the case. This case stands for the proposition that while sales puffery in advertisements is generally not intended to create a contract with potential product buyers, in this case, it did because the defendant elevated their language to the level of a promise, by relying on their own sincerity. The particular judgement made a huge impact on English contract law. This is the most cited case in the common law of contracts mostly if the case is concerned with unilateral contracts. After this judgement, companies, and agencies are more careful about what they advertise to the world at large. It lays the foundation to contract law as all the essential elements are mentioned such as offer and acceptance, intention to form a legal relationship, etc. The case of Carlill v Carbolic Smoke Ball Company established several key principles in contract law. - Firstly, it clarified that advertisements can be considered offers that can be accepted by performance. - Secondly, it established the principle of "offer and acceptance" and demonstrated how it works in practice. - Thirdly, it confirmed the importance of consideration in contract formation and showed how reliance on an offer can be sufficient consideration. Carlill v Carbolic Smoke Ball Company is a seminal case in English contract law and remains an important case for law students to study. The case provides a clear example of how offer and acceptance works in practice and highlights the importance of clear and unambiguous advertisements in the formation of contracts.

  • Sumasri Sumasri
How To File A Complaint Under RERA?
Dec 06, 2022
How To File A Complaint Under RERA?

 Homebuyers put their hard-earned money into real estate ventures in the hopes of one day owning their ideal home. But when the builders fail to deliver possession of their flats even after a significant delay, their hopes are dashed. The Consumer Protection Act, of 2019, safeguards consumers' rights to relief and compensation for poor service and unfair trade practices against builders, however, redressals can take a long time. Thus, the Real Estate (Regulation and Development) Act, 2016 was passed by the parliament to protect and secure the investments made by home buyers and to provide quick relief to those who were experiencing a delay in receiving possession of their residential properties.  According to the Real Estate (Regulation and Development) Act, 2016, a real estate project must be registered with the Real Estate Regulatory Authority beforehand; as a result, a project cannot be promoted or advertised for sale without doing so.   What Is Delayed Possession? Delayed possession refers to a delay in giving the home buyer ownership of the apartment within the agreed-upon time frame under the agreement. One of the most significant concerns in India's real estate market is the delayed possession of flats or plots to home buyers. Home buyers have frequently complained to courts and tribunals in recent years about promoters and developers delaying the ownership of their apartments. Home buyers are usually left defenceless and handicapped in such situations of delayed or non-possession of properties even after paying the full consideration in accordance with the provisions of the development agreement prior to 2016, as there was no specific regulation governing the real estate sector in India. Nevertheless, the enactment of the Real Estate (Regulation and Development) Act, 2016 (“RERA”), and the judiciary's tough stance against such builders have helped shape the law and the legal ramifications relating to promoters' and builders' delayed possession of flats in India.   Remedies Any aggrieved person who believes that the RERA has been violated or contravened, including the Delay in Possession, may file a complaint with the Authority or the Adjudicating Officer. Refunds of cash and compensation are the two options available to buyers under the RERA in the event of a possession delay or any other infraction. REAL ESTATE REGULATORY AUTHORITY (RERA) Allottees are defined as someone to whom a plot, apartment, or building has been allotted, sold, or otherwise transferred by promoters. It doesn't include an individual to whom the property or apartment is given for rent. According to Section 12 of the RERA, any person who makes an advance or a deposit based on information in the advertisement, prospectus, or on the basis of a model apartment, plot, or building and suffers any loss or damage as a result of such an incorrect or false statement shall be compensated by the promoter in the manner as provided by the RERA. However, if the person who was impacted by such an inaccurate or deceptive statement, plans to back out of the project, he will receive a full refund of his investment plus the required interest. If an allottee decides to withdraw from the project, Section 18 of the RERA provides a refund of the money received by the promoter in relation to the apartment, plot, or building, along with the prescribed rate of interest and compensation as prescribed under the RERA in the event that the promoter is unable to give possession in accordance with the terms of the Agreement for sale or is not duly completed by the date specified therein, or due to the discontinuance of his business. The complaints under the RERA can be filed for any claim amount but in the cases where the occupancy certificate has already been granted, a complaint cannot be filed. It allows the buyers to get the total refund of payment with interest or monthly interest till handing over of possession by the builder. The RERA clears out each case typically within 60 days and its court fees vary from Rs. 1,000 to Rs. 5,000 from state to state with the litigation costs within Rs. 25,000 to Rs. 75,000 (with execution).   The RERA provides for the filing of complaints with the authority or the adjudicating officer under Section 31: More on Section 31: (1) Any aggrieved person may file a complaint with the Authority or the adjudicating officer, as the case may be, for any violation or contravention of the provisions of this RERA or the rules and regulations made thereunder against any promoter allottee or real estate agent, as the case may be. Explanation. — For the purpose of this sub-section “person” shall include the association of allottees or any voluntary consumer association registered under any law for the time being in force. (2) The form, manner, and fees for filing a complaint under sub-section (1) shall be such as may be [prescribed]. Complaints can be filed against developers, builders, and agents with the regulatory authority or the adjudicating officer.  It is now a settled position in law that the allottee holds an unqualified right to seek a refund of the amount. The Supreme Court of India in the case of Newtech Promoters and Developers Pvt. Ltd. v. State of U.P.[1] held that the allottee holds the right of refund on demand as an unconditional absolute right if the promoter fails to give possession of the unit within the time stipulated under the terms of the agreement regardless of unforeseen events or stay orders of the Court/Tribunal, provided that the allottee wishes to withdraw from the project. Prior to the enactment of RERA, the cases of the refund were contingent upon the stage of construction, and the refund was not given when the construction was at an advanced stage. Now, the unqualified right of the allottee to seek a refund is not dependent on any contingencies or stipulations. Thus, the unqualified right of the allottee to seek a refund is not dependent on any contingencies or stipulations. CONSUMER FORUM Passed in 1986, Consumer Protection Act enables the buyers to file a complaint for ‘deficiency in service against the builder. Continuing from 1986, this act is successfully established with its Appellate Body District Forum State Consumer Dispute Resolution Commission (“SCDRC”) to National Consumer Dispute Resolution Commission (“NCDRC”) and NCDRC to Supreme Court. Under this act, the buyers can file complaints in the Dispute forum claiming up to Rs. 50 Lakh, while filing the complaint in SCDRC for Rs 50 lakh to Rs. 2 Crore and in NCDRC for more than Rs. 2 Crore. It enables the buyers to get a refund with interest or possession with delay compensation for mental harassment, litigation costs, etc. The actions that must be taken in order to submit a complaint against the developer to the relevant consumer court are as follows: Legal Notice: The first and most important step is to write a legal notice to the developer and request any available legal remedies, such as compensation for the delay. The second stage is waiting a predetermined amount of time for the developer to respond. Complaint Preparation: The third stage is to prepare a petition or complaint outlining all the relevant facts, supporting proof, etc. in the event that the response is unsatisfactory or there is no response at all. Filing of Complaint: The next step is to go to the proper consumer court and submit a complaint or petition against the developer. In the case of Laureate Buildwell Pvt. Ltd. v. Charanjeet Singh[2] the Supreme Court has upheld the adverse findings and observations of the NCDRC against the builder to the effect where such builder has taken refuge against a National Green Tribunal (NGT) order to justify a delay in construction and therefore possession, equity cannot be claimed if the builder also continues to demand payment instalments from the allottee, including penal interest.   Rights of Home Buyers Section 19 under Chapter 5 of the RERA lays down certain rights and duties of the home buyers or allottees which have been listed below: 1. RIGHT TO OBTAIN INFORMATION: The homebuyer has the right to information about the project, including sanctioned blueprints, layout plans, the RERA registration number, and specifications that the appropriate authority has approved. 2. RIGHT TO KNOW COMPLETION SCHEDULE: The home buyer has the legal right to be informed of the project's completion schedule, including any arrangements for water, sewage, electricity, and other facilities and services that are included in the terms and conditions of the selling agreement. 3. RIGHT TO CLAIM POSSESSION: The home buyer has the right to claim possession of the property including the common areas in case all the relevant formalities have been completed and necessary remuneration has been paid. 4. RIGHT TO CLAIM REFUND: If a builder violates the terms of the purchase agreement or is unable to transfer ownership of the property as agreed, the buyer has the right to file a complaint with the RERA and request a refund of the money paid, as well as interest and compensation from the developer. The developer may also be required to stop operating as a developer if his registration has been suspended or revoked. Developers will have one more opportunity to set a fair delivery deadline; if they fail to do so, they will be required to pay the necessary fines. If the buyer is dissatisfied with RERA's ruling, they may also submit a complaint with the Appellate Tribunal. 5. RIGHT TO HAVE DOCUMENTED: Following the developer's transfer of physical possession of the property, the home buyer has a right to all pertinent paperwork and designs, including those for shared spaces. 6. RIGHT IN CASE OF ANY DEFECTS: Within five years of taking possession, if there are any structural flaws or issues with the property's quality, the builder is required to make repairs within 30 days at no additional cost to the buyer.   Rights of Real Estate Developers 1. LICENSEE RIGHTS The landowner grants the developer a "licence" to enter his property with full rights and authority to begin, continue, and finish the development as directed by the permission issued. This "licence" that the landowner has provided to the developer is in the nature of a personal licence, and the developer will under no circumstances assign his title, right, or interest to any other party. In a JDA, the word "licensee" must be used. The developer will thereafter be the sole owner of all rights held by a licensee. When there is a disagreement between the landowner and the developer, this becomes crucial. 2. DEVELOPMENT RIGHTS Legally, the term "land" refers to both the full title to the land as well as the rights that come with it. In a Joint Development Agreement, the landowner gives the developer the right to develop a project on his property in exchange for a fee. In other words, the owner of the land grants a person (developer/builder) permission to build a structure on the land, and this permission is known as "development rights." These "development rights" can be easily swapped, sold, or transferred. 3. RIGHT TO SEEK APPROVALS The developer is allowed to enter into separate contracts in his name with the architect, contractor, and other parties in order to complete the development at his own expense and risk. A Joint Development Agreement between the landowner and the developer commits the developer to take full responsibility for the development work.    Conclusion If the builder does not complete or is unable to give possession of the apartment, plot, or building, or if the allottee wishes to withdraw from the project, the allottees hold an unqualified and unconditional absolute right to seek a refund of the amount, without being dependent on any contingencies, with interest. The authority alone has the right to direct allottees to receive such a refund. The main thing to keep in mind is that the complainant must be a bona fide buyer who has been wronged by the builder/respondent to fulfil its contractual obligations and adopted unfair trade practices.       [1] MANU/SC/1056/2021 [2]Civil Appeal No. 7042 of 2019

  • Sumasri Sumasri
How To File A Consumer Complaint In India?
Oct 12, 2022
How To File A Consumer Complaint In India?

Introduction All individuals require goods and services in order to sustain the daily exigencies of life. An individual cannot attain self-sufficiency in the production of all goods and services that may be required for daily consumption and expenditure and hence resorts to trade and purchase of goods, thus being perceived from the lens of law as a ‘consumer’. Traditionally, the burden of proof of ensuring the quality, durability and utility of the good was vested with the consumer. However, in the contemporary scenario, a gamut of legislations, forums and judicial bodies protect the rights of the consumers.   Defining a Consumer As defined under Consumer Protection Act, 2019, a ‘consumer’ means any person who either- Buys a good for consideration, either paid or partly paid, but not including purchases for resale or commercial use. Hires or avails any service for exchange of consideration, either paid or partly paid, but not including availing of services for a commercial purpose.   While there is no strait-jacket definition of a consumer, it can be construed from the above definition provided under S2(7) of the Consumer Protection Act, 2019 that a consumer is perceived more in the nature of an individual/unit purchasing an item or service for self-consumption, thus leading to an unequal bargaining power between the consumer and the seller. The earlier discourse in the Indian context could be encapsulated in the absence of centralized legislation for the protection of consumer rights until the 1980’s, combined with low levels of consumer awareness and shifting the burden of care upon the consumer, with the prevalence of the maxim, ‘Caveat Emptor’, or Buyer Beware.    However, India witnessed a paradigm shift in the discourse after various Consumer Awareness Movements, the promulgation of the pioneering Consumer Protection Act, of 1986, and subsequent developments that have shifted the narrative to maximize the benefits to consumers and hold sellers accountable by ensuring that ‘Caveat Venditor’ (Let the seller beware) applies in real discourse. Despite a multitude of protections, a consumer might still face friction in the purchasing, usage and utility of goods & services availed by them. In such a case, a consumer can seek redress in various ways-   Filing a Consumer Complaint According to Section 2(5) of the Consumer Protection Act, 2019, the following categories of aggrieved are recognized as eligible for filing a Consumer Complaint-   Consumer/(s) + Legal Heirs/Representatives Voluntary Consumer Association Central/State Government Central Authority Minor Consumer-Parent/Guardian The Consumer Protection Act was created by the government with the goal of making it simple and straightforward for consumers to file complaints. Therefore, a customer can register a complaint on his own without seeking legal counsel.   Grounds For Filing a Complaint Section 2(6) of the Consumer Protection Act, 2019 states that any of the following pre-conditions must exist, in order to and before the consumer proceeds against the other party in a consumer forum- Unfair Contract/Trade Practice- Consumer Complaint may be filed when any trader or service provider has used an unfair contract, unfair trade conduct, or restricted trade practice. (Section 2(6)(i) of the Consumer Protection Act, 2019). Defects- Consumer Complaint may be filed when a consumer erroneously and based on the representation of the seller purchased or committed to purchase items that have one or more flaws; (Section 2(6)(ii) of the Consumer Protection Act, 2019). Deficiency- A complaint may also be filed when a seller contracted with or hired for the performance of the services suffers from some deficiency.  (Section 2(6)(iii) of the Consumer Protection Act, 2019). Over-Charging- Another ground for filing a complaint is when a business or service provider, depending on the exigencies of the situation, has overcharged for the products or services that have been indicated in the complaint. (Section 2(6)(iv) of Consumer Protection Act, 2019). Hazardous Product- When the product(s) in question are being used even though they pose a risk to health and safety, a ground for filing a complaint exists. (Section 2(6)(v) of Consumer Protection Act, 2019). Risky Product- Consumer Complaint may be filed when services that are risky/ have the potential to be risky are listed in a list of purchases. (Section 2(6)(v) of Consumer Protection Act, 2019). Products Endangering Life and Safety- The product/services are being given by a person who performs any service and is aware that it endangers life and safety; the services are hazardous or likely to be hazardous to life and safety of the public when used; in such cases a ground for filing a complaint exists. (Section 2(6)(vi) of Consumer Protection Act, 2019). Existence of Liability- A product liability claim is made against the product seller, manufacturer, or service provider, as applicable; (Section 2(6)(vii) of the Consumer Protection Act, 2019).   Laws Governing Consumer Rights in India While the Consumer Protection Act, of 1986 was the maiden legislation guaranteeing the rights of the consumer, it suffered from certain lacunae which paved the way for the promulgation of the Consumer Protection Act, 2019. The Consumer Protection Act 2019 provides for the jurisdiction and pecuniary limits for filing a Consumer Complaint in the present scenario-   Pecuniary Jurisdiction Act of 1986   Act of 2019   District Level Jurisdiction Not Exceeding Rs. 20 Lakhs Not Exceeding Rs. 50 Lakhs State Level Jurisdiction Between Rs.20 Lakhs-  Rs 1 Crore Between Rs 50 Lakhs -  Rs. 2 Crore National Level Jurisdiction Exceeding Rs 1 Crore Exceeding Rs 2 Crore   How to File a Consumer Complaint? : Procedure The general procedure for filing a Consumer Complaint consists of the following steps, following which a person may file a complaint. Mode of Filing Complaint- Physical, on Stamp Paper Particulars Required- Name, Complete Details of Parties. Date, Time and Purchase Details of Goods. Particulars of the Matter of Dispute & Cause of Dispute. Particulars of Relief Sought by Aggrieved. Copies of Documents, Bills, Invoices, etc. Compensation Claimed. Signature Appended at end of Complaint. Jurisdiction- Parties must assess the pecuniary and territorial jurisdiction and accordingly file complaints with either Central Consumer Protection Authority or State/District Commission as applicable. Limitation Period- Within two years of the date on which the Cause of Action Arose. A consumer may approach the following authorities to file a consumer complaint- Mode of Filing Complaint- Online Steps to file a consumer complaint online - Step 1: Register on the website, consumerhelpline.gov.in by clicking on 'New user'. Step 2: The complainant needs to provide all the required details like name, email id, address and phone number. Step 3: After completing the registration process, go on to log in and fill in the username and password. Then go to 'File complaint' so as to file the complaint. Step 4: Select the complaint type i.e. regarding products, service providers, and others (like you want to file a complaint against Flipkart select online shopping and then brand as Flipkart) Step 5: A page containing the registration form will open. You have to fill the form with the necessary details of the problem or the grievances and click 'submit'. Complainants are expected to get the resolution within three months as per the website. They can also check the status of their complaint by logging on to the website until it is resolved.   Authorities for Filing Consumer Complaints CENTRAL CONSUMER PROTECTION AUTHORITY Chapter III of the Consumer Protection Act, 2019 provides for a Central Consumer Protection Authority as a mechanism in order to facilitate filing of complaints by consumers, by way of regulating matters relating to violation of the rights of consumers, unfair trade practices and false or misleading advertisements which are prejudicial to the interests of public and consumers and to promote, protect and enforce the rights of consumers as a class. Section 15(1) of the Consumer Protection Act, 2019 further provides for an Investigation Wing for the purpose of conducting inquiry or investigation into Consumer Complaints under this Act as may be directed by the Central Authority. The duties of the Central Consumer Protection Authority, as enumerated under Section 18(1), Consumer Protection Act, 2019 include- Ensuring protection, promotion and enforcement of rights of consumers with respect to their consumer rights as enumerated under the act of 2019. Ensure the prevention of Unfair Trade Practices and prevent persons from engaging in the same. Ensure the prevention of False and Misleading Advertisements and prevent persons from engaging in broadcasting such adverts. Ensure that no person partakes in publishing False and Misleading Advertisements.    Procedure and Role- Section 18(2) of the Consumer Protection Act, 2019 provides that Central Authority may- Central Authority may file complaints with the District Commission, the State Commission, or the National Commission, as applicable, under this Act;  Central Authority may intervene in any consumer proceedings before the District Commission, the State Commission, or the National Commission, as applicable;  Central Authority may inquire into or cause an inquiry or investigation into complaints to be made into violations of consumer rights or unfair trade practises, either suo motu or on a complaint received or on the directions from the Central Government.   Appeal to National Commission- Section 24 of the Act of 2019 also provides for provision for Appeal in case a person is aggrieved by the order passed by the Central Authority. The person may file a complaint with the National Commission within the duration of 30 days from the date of the decision of the Central Authority.   CONSUMER DISPUTES REDRESSAL COMMISSION Chapter IV of the Consumer Protection Act, 2019 provides for a Consumer Disputes Redressal Commission, also known as District Commission, as a mechanism at the State Level, which can entertain consumer complaints subject to the following- Jurisdiction- The Jurisdiction under the Consumer Protection Act, 2019, has witnessed certain changes with an increase in the upper limit of the pecuniary jurisdiction, for filing a case with the various courts and widening the ambit of territorial jurisdiction as well. The Consumer Protection Act, 2019 states the following with respect to jurisdiction- Pecuniary- Section 34(1) of the Act of 2019 provides that the District Commission can take up cases wherein the value of the goods or services paid as consideration does not exceed one crore rupee.  Territorial- Section 34(2) of the Act of 2019 provides that the Complaint can be filed within such local limits of the jurisdiction wherein- Opposite Party/Parties Voluntarily Reside or Carry on Business. Cause of Action arises, whether wholly or in part. Complainant Resides/Personally works with a gainful motive. Procedure for Filing- Section 35(1) provides the mode in which the complaint may be filed with the district commission, stating that it may be filed in person, either by the consumer alleging breach, any recognized consumer association, multiple consumers, or government, as the case may require. The provision also states that the complaint may be filed electronically, and must be accompanied by the fee payable, whenever filed in modes as prescribed. Appeal to State Commission- Section 41 of the Act of 2019 also provides for provision for Appeal in case a person is aggrieved by the order passed by the District Commission. The person may file a complaint with the State Commission within the duration of 45 days from the date of a decision given. In a landmark case of online fraud, a B.Tech student saw a listing of the iPhone 5S which was priced at Rs. 68 and accordingly he ordered the same. However, later the order was cancelled by Snapdeal so he chose to proceed against Snapdeal. In this case, the Consumer Court slapped a massive Rupees ten thousand fine on Snapdeal for not delivering iPhone for rupees sixty-eight.[1] In another case, a consumer ordered a Samsung Galaxy Note via Flipkart but instead discovered a Nirma soap delivered to his address. The consumer registered a complaint with the police and after various complaints, Flipkart refunded him the money.[2]   Conclusion The passage of the Consumer Protection Act, of 2019 marks the advent of a new era in the history of consumer protection in the Indian context. However, the onus lies both on the sellers and the consumers to be aware of their respective rights and liabilities and create a level playing field for the successful engagement of purchasing goods and services, which shall pave the way for fairer practices in the long run.       [1]Mohal Ghosh, “Snap deal Faces Major Embarrassment – Consumer Court Slaps Rs 10,000 Fine for Not Delivering iPhone For Rs 68”, Trak.in, February 16, 2016, available at: http://trak.in/tags/business/2016/02/16/snapdeal-consumer-court-fine-iphonedelivery/ [2]Sagar Rajput, “Case of cheating against Flipkart for delivering soap instead of Samsung phone”, The Hindustan Times, June 8, 2016, available at: http://www.hindustantimes.com/mumbai/case-against-flipkart-as-customer-gets-soapinstead-of-smartphone/story-R0xjgbnKC6G5JAybTKIgEM.html   

  • Sumasri Sumasri
Comparative Advertising - Legality in India
Jul 15, 2021
Comparative Advertising - Legality in India

In today’s world, where the role of electronic media is rampant, advertising is a major tool to reach the masses. Visual representation has always had a lasting impact on the mind of consumers. Comparative advertising is a practice where a producer while advertising his product compares it with the product of the competitor by reference or by any representation of competitor's product. The producer uses the products of its competitor as a standard or benchmark and claims to exceed it. Comparative advertising displays a comparison of two different brands on numbered variants like price, quality by referring the alternative brand by name, visual illustrations or other distinctive attributes.   The Delhi High Court in Reckitt & Coleman of India v. Kiwi T.T.K[1]., explained the concept of disparagement in regard to comparative advertising, stating that a manufacturer is entitled to make a statement that his goods are the best and also make some statements for puffing of his goods and the same will not give a cause of action to the other traders or manufacturers of similar goods to institute proceedings as there is no disparagement or defamation or disparagement of the goods of the manufacturer in so doing. However, a manufacturer is not entitled to say that his competitor's goods are bad as to puff and promote his goods, and concluded that comparative advertising cannot be permitted which discredits or denigrates the trade mark or trade name of the competitor.   There is no specific legislative mechanism regulating comparative advertising in India therefore various statutes and the precedents set by various courts are followed while adjudging such matters.   Legal Framework   Trademarks Act, 1999. Section 29(8) of Trademarks Act, 1999 says that, A registered trade mark is infringed by any advertising of that trade mark if such advertising: (a) takes unfair advantage of and is contrary to honest practices in industrial or commercial matters; or (b) is detrimental to its distinctive character; or (c) is against the reputation of the trade mark. The above mentioned provision mentions that if an act while advertising a particular mark is done to take unfair advantage of another mark, or is detrimental to the very distinct character of the other mark and is also against the reputation of the trade mark, then such act is an infringement and necessary action can be taken against the infringer. One cannot use the mark of another for his own profit. Section 30 of Trademarks Act, 1999 says that, Nothing in section 29 shall be construed as preventing the use of a registered trade mark by any person for the purposes of identifying goods or services as those of the proprietor provided the use—(a) is in accordance with honest practices in industrial or commercial matters, and (b) is not such as to take unfair advantage of or be detrimental to the distinctive character or repute of the trade mark. The above mentioned provision justifies comparative advertising authorising every person to use a registered trade mark for the purpose of identifying goods or services of the competitor but such use must only be done in accordance with the honest and fair trade practices. There should not be any mala fide intent to gain advantage of competitor's goodwill behind such use.   Consumer Protection Act, 2019 Section 21 (3) states that the CCPA can prevent the endorser of any such misleading and false advertisements from endorsing any other products or services for a period of one year. The issuer of any misleading advertisements shall also be liable to neutralise the effect of such advertisements. Section 21(4) of the Act, any person who publishes false and misleading advertisements may be punished with imprisonment or a penalty that may extend up to ten lakh rupees. Apart from the Statutory provisions, Advertising Standards Council of India has specified the certain norms or guidelines which should be kept in mind while promoting their goods through ads in its Code of Conduct, 1985. The guidelines states as follows: The producer must only make honest representation in the ads; The ads must not be offensive in any way to the general public; Ads must not be used for the promotions of products, hazardous or harmful to society or to individuals particularly minors, to a degree unacceptable to society at large; Ads must not in any way hamper competition.   Remedies Available Awarding Damages- Injunction is the only remedy given by the court in the matter of product disparagement. The most potent argument for the popularity of this remedy is that it eliminates the abusive advertisement from the market place. The purpose of which is to implement a court’s judgment that a wrong has been and will be committed, and to restore the beneficiary to its rightful position. Corrective Advertising- The Court may order specific language of the corrective advertisement and the duration of the campaign for the above. The statement in the corrective ad would be selected to counteract the misleading or false message of the abusive ad. The corrective advertisement must be designed to stimulate truth in the consumer’s minds while erasing the earlier deceptive message, which caused confusion and thus affected purchase decisions. Furthermore, corrective advertising helps support future truthful ads. Monetary Awards- Dishonest comparative advertising is an attempt to malign the competitor’s product. Since it causes special damage to the product, that is pecuniary harm, damages must be awarded to the aggrieved party.   Reference: Comparative Advertising: How far can one go?. Link can be retrieved here: https://www.mondaq.com/india/trademark/371760/comparative-advertising-how-far-can-one-go Comparative Advertising. Link can be retrieved here: https://www.lexology.com/library/detail.aspx?g=34b2ff7c-f7c8-47ba-a8c8-55e332b2048e Comparative Advertising in India: Evolving a Regulatory Framework. Link can be retrieved here: http://docs.manupatra.in/newsline/articles/Upload/F8C99C6C-3A07-4AB3-A181-C6733CE97631.pdf Trade Marks Act 1999 Bare Act. Link can be retrieved here: https://legislative.gov.in/sites/default/files/A1999-47_0.pdf Consumer Protection Act 2019 Bare Act. Link can be retrieved here: https://egazette.nic.in/WriteReadData/2019/210422.pdf [1] [1996 PTC (193) T 399]  

  • Haardik Rathore Haardik Rathore
Planned Obsolescence & The Apple iPhone Case
Apr 16, 2021
Planned Obsolescence & The Apple iPhone Case

Introduction The saying, “They don’t make them like they used to,” thoroughly fits with the Centennial Light. 115 years after someone turned it on for the first time, this amazing record-breaking light bulb is still shining in a fire station in Livermore, California. If incandescent light bulbs manufactured using 19th century technology can last for so long, why not contemporary 20th century or even 21st century light bulbs? The Centennial Light is often regarded as evidence of the so-called sinister business strategy of 'planned obsolescence'. Many people believe that light bulbs and various other technologies can easily last for decades, but the introduction of artificial life allows companies to obtain repeat sales and therefore higher profits. Others disregard planned obsolescence as a 'cosmpirary theory'. So, is this more than just a conspiracy theory? Does planned obsolescence really exist?   What does ‘Obsolescence’ mean? Onsolescence is the process of becoming outdated or obsolete and no longer in use. ‘Obsolescence’ comes from the word ‘obsolete'. When something is obsolete, it is no longer relevant and no longer used; it is outdated. The most widely recognized route for an item to become obsolete is for it to be supplanted by something new, and this is where planned obsolescence comes in.   What is ‘Planned Obsolescence’? It is also called ‘built-in obsolescence’ or ‘premature obsolescence’.   In simple terms, this is a top-notch targeting strategies for planning or designing a product that has an artificially limited-service life or a purposeful fragile design to become obsolete after a certain pre-determined period of time. The product is designed in such a way that after a period of time, its functional efficiency will decrease or it will suddenly stop working, or it may be perceived as unfashionable. Examples: Fast fashion, low-quality clothes; slowed down phones/gadgets, unrepairable consumer electronics; short-lasting light bulbs; protected ink cartridges; marginally modified textbooks; yearly updates on cars.   How is it a problem? Planned obsolescence limits the product’s lifespan of limited duration and usually forces consumers to upgrade to the more expensive Apple iPhone best model. In many cases, the product gradually disappears after the warranty period. Planned elimination refers to the use of various strategies to make the product appear undesirable, useless, and unwanted. Companies can do this in a variety of ways, and this is one of the cornerstones of profitability for many companies. It contributes to a culture of wastefulness by propagating a “purchase new and purchase frequently” attitude and restricting customer autonomy to keep products longer by hard-wiring a ‘self-destruct’ button in products. Another repercussion of this culture is social anxiety among individuals for not keeping up with the ‘current trend’. Even after following this attitude the misery of the customers caused by this money-wasting technique often leads to further issues, that include incurring unnecessary debt, the problem of constantly having to transfer data in case of gadgets, etc. In a world with limited resources for manufacturing these products and storing the subsequent waste, is in itself an issue. In such a scenario, planned obsolescence only makes it worse, particularly in terms of environmental law, sustainability and social and ecological responsibilities of cosumers and businesses.   The Legality of Planned Obsolescence in Different Jurisdictions The first country in the world to ban this practice was France (in 2015). Punishement includes upto 2-year imprisonment and €300,000 fine and up to 5% of the annual average turnover. In the EU there are no specific laws for the same. However, under the Sale of Consumer Goods and Associated Guarantees Directive (Directive 1999/44/EC), EU consumers are entitled to repair or replacement of goods that are not fit for purpose or do not match the description given by the seller.[1] In the United States, the Consumer Product Safety Commission does have the power to issue durability standards if it chooses to exercise them. There is no such standard in India. There is no specific remedy for Planned obsolescence in India but an individual can file a claim under the Consumer Protection act.[2] Section 2(1)(f) of the Indian Consumer Protection Act defines the term ‘defect’ broadly as “any fault, imperfection or shortcoming in the quality, quantity, potency, purity or standard which is required to be maintained by or under . . . under any contract, express or implied . . . in relation to any goods.” The Indian Consumer Protection Act, 1986, has added a ‘reasonable expectation’ criterion in the sense that physical defects would have to be assumed in cases in which a reasonable purchaser would not have entered a contract if the true product quality would have been known by the purchaser (the Delhi High Court, highest high court in India in Jaswant Rai v. Abnash Kaur on Oct. 3, 1973, and the Bombay High Court in Lallubhai Rupchand v. Mohanlal Sakarchand on Jan. 22, 1934).   Apple & Planned Obsolescence Lawsuit 150,000 iPhone 6, 6 Plus, 6s Plus, 7, 7 Plus, and SE owners sued Apple, the largest companies in the world over the same "iPhone Slowdown" issue that Apple has been battling since 2017 in Chile. Apple in 2017 released iOS 10.2.1 with a feature that throttled the performance of older iPhones with degrading batteries to prevent device shutdowns at peak usage times. Apple did not make it clear that mitigating these shutdowns would require device performance to be scaled back, which led to significant consumer upset and a series of lawsuits that Apple is still dealing with today. Apple will pay $3.4 million in Chile to settle a lawsuit that accused the Best Companies in Cupertino of programming a limited lifespan into some of its products to force consumers to upgrade. Apple has faced similar lawsuits in Belgium, Spain, Italy, and Portugal. Apple has already settled a class-action lawsuit in the United States, shelling out between $310 and $500 million, and a state-led investigation into throttling that cost it $113 million.   Conclusion Having legislation ending planned obsolescence altogether is appealing from a consumer viewpoint, as far as alleviating its negative social and ecological effects are concerned. Sustainable adaptation (green technology and better recycling framework) may prevail in viability. However, planned obsolescence is not only a business strategy. It has now become a way of life to which numerous buyers have subscribed. Regardless of whether items were devised to last for long, social driving forces like “perceived technological obsolescence, societal position, and superficial damage” will force buyers to keep on purchasing the latest and the best (as promoted by businesses and the society). In view of this, legislations alone may not be adequate. Legislations should be supplemented with different methodologies such as educating consumers on the practice of planned obsolescence, sustainable living, repairing and recycling, circular economy, etc. - Shifa Qureshi [1] Sonia Cissé, Caitlin Potratz Metcalf, Adrian Fisher, Guillaume de Meersman and Marly Didizian. (2020, March 31). In the Crosshairs: Planned Obsolescence. Linklaters LLP. https://www.linklaters.com/en/insights/blogs/digilinks/2020/march/in-the-crosshairs---planned-obsolescence [2] Stefan Wrbka, & Larry A. DiMatteo. (2019). Comparative Warranty Law: Case of Planned Obsolescence. University of Pennsylvania Journal of Business Law, 21(4), 907–977. https://scholarship.law.upenn.edu/cgi/viewcontent.cgi?article=1591&context=jbl

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